Corvette buyers who opt for the new build-your-own option won’t have to worry about leaving a part out, because a General Motors technician will supervise the procedure at the Performance Build Center in Wixom, Mich.
Travel to Michigan will be at the customer’s expense, but a G.M. concierge will help coordinate arrangements and local transportation.
“Corvette owners are some of the most passionate — and most involved — enthusiasts in the industry,” says Jim Campbell, vice president of Chevrolet marketing in the United States. “The Corvette engine build experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.”
This unusual level of customer involvement is possible because both the Z06’s 7-liter engine and the ZR1’s 6.2-liter supercharged engine are assembled by hand.
The personalised engines will be installed in the customer’s car at the Corvette assembly plant and come with an owner nameplate. So while build-your-own Corvette owners won’t experience the joy of working in a frigid garage under a single light bulb in the dead of winter, they will eventually get to hear the engine they assembled fire up.
For many gearheads, that’s a thrill not easily matched. |
